TCO – ”Sommarjobbsexpert”

This is a campaign site that I made in early 2013. During my time as a graphic designer on Nyheter24, we got the mission to develop an informative and playful campaign site for the union TCO.

The campaign aimed to test which summer job a person would be best at. The test person answered eleven questions and ended up with a persona and suggestions for suitable summer jobs. On the basis of TCO’s graphic identity, I pitched three different style concept / mood boards for TCO. When we had a clear vision of the graphic manner I started to draw with my Wacom pen. I have produced all the illustrations and the layout /web design in Photoshop.